NOTE: In the following months, will be transitioning to as we officially changeover to our new name Values-in-Action Foundation. Information about our Project Love school programming will continue to be available at Please check back frequently for updates as we complete this transition. For questions, please contact our office at 440.442.5683. Thank you.

Project Love is a school-based, character-development initiative of Values-in-Action Foundation.

Values-in-Action Foundation is a character-building education and training organization. Through school workshops, community events, leadership training and media programs, Values-in-Action empowers teens and adults to build communities of kindness, caring and respect by putting their values-in-action wherever they go.

Purple America is a national initiative of Values-in-Action Foundation to re-focus the American conversation to a civil, productive and respectful dialogue around our shared values. To see America's shared values and get involved, go to



Values In Action

Fairmount Minerals: Empowering
Employees Through Core Values

Featuring Chuck Fowler,
Fairmount Minerals

Part 1  Part 2

Fish Furniture: Looking for
Opportunities to Do Good

Featuring Dan Geller,
Fish Furniture
and Alan Schonberg

Part 1  Part 2

How Alcoa Creates a Culture
that Engages the Community

Featuring Bill Christopher
and Alcoa

Part 1  Part 2

Leadership: Politicians
and the Rest of Us

Featuring Arnold Pinkney

Part 1  Part 2

Values Meter:
How Does Cleveland Rate?

Featuring Michael Benz,
United Way of Greater Cleveland

Part 1  Part 2

Why Mort November Devotes
Himself to Community

Featuring Mort November

Part 1  Part 2

How a Big Bank Makes
a Big Bang in Cleveland

Featuring Paul Clark, PNC

Part 1  Part 2

Lawyers Doing Good

Featuring Pat Perotti,
Ohio Lawyers Give Back

Part 1  Part 2

How Teachers, Parents
and Students Can Stand
Up Against Violence

Featuring Coach Tyrone White,
Ryan Gibbons, St. Ignatius
and Mike Gibbons

Part 1  Part 2

Sustainable Business:
Can an Entrepreneur
Build Wealth Without
Walking Over Everyone?

Featuring Chuck Fowler
CEO, Fairmount Minerals,
Dr. David Krueger
Director, Sustainable Business Institute
at Baldwin-Wallace College,
Dr. Roger Saillant,
Executive Director, Fowler Center
for Sustainable Value
at Case Western Reserve University

Part 1  Part 2

How a Company Creates
Employee Pride
By Doing Good

Featuring Jonathan Leebow,
Executive Vice President,
Majestic Steel USA, Inc.

Part 1  Part 2

The short videos listed above tell the stories of a variety of Americans honored by Project Love for their generosity, courage and vision. Take a moment to watch and be inspired by their achievements.


Which of the values highlighted by Purple America do each of these stories reveal? Is there anything specifically American about what these groups and individuals have achieved? Do you have inspiring stories of Purple America Values-In-Action you'd like to share? If so, please e-mail us at and write "Values-In-Action Story" in the subject line. We'll post your story and photos on this page of our site. If you have a video that's 6 minutes or less that tells a story, please let us know.




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